- Softcover
- New

Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
US$ 23.33
Quantity: Over 20 available
Add to basketItem description from seller
Seller Inventory # ria9780812932034_new
- Title
- What Were They Thinking?
- Author
- Robert M. McMath; Thom Forbes
- Publisher
- Crown Currency
- Publication year
- 1999
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 081293203X
- ISBN 13
- 9780812932034
In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to:
Steer clear of the number one killer of new products (page 129)
Develop a marketing campaign based on a "Significant Point of Difference" (page 183)
Take advantage of eight "Hot Buttons for Success in the Millennium" (page 101)
Keep out of the "Buy-This-If-You're-a-Loser School of Marketing" (page 28)
Combat "Corporate Alzheimer's" (page 4)
and much more !
"Synopsis" may belong to another edition of this title.
From the Back Cover
In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more than eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it, "McMath knows his goods -- and his bads and uglies, too" -- and here he shows you how to:
(PAGE 129)
-- Steer clear of the number one killer of new products
(PAGE 183)
-- Develop a marketing campaign based on a "Significant Point of Difference"
(PAGE 101)
-- Take advantage of eight "Hot Buttons for Success in the Millennium"
(PAGE 28)
-- Keep out of the "Buy-This-If-You're-a-Loser School of Marketing"
(PAGE 4)
-- Combat "Corporate Alzheimer's" and much more
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
Shipping rates from United Kingdom to U.S.A.
| Item | 6 to 12 business days | 6 to 12 business days |
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Educational books, Textbooks, Fiction, Non- fictionSeller's business information
Ryefield Investments Limited
175 Pield Heath Road
Uxbridge, United Kingdom UB8 3NL
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