Unsuccessfully looking for a job? Your traditional r�sum� and pro forma cover letter not working? To increase your chances of getting the job you want you need to take a totally different approach: Non-traditional presentation and promotion.This method focuses on professionally creating visibility and on-target credibility for you so you are more likely to reach decision makers and grab their attention. …More likely to get an interview in which to demonstrate your job-related knowledge, experience, and expertise. This is what “insiders”—those job seekers in the know—do to get the jobs they want. Six comprehensive chapters take you systematically through this tested and proven success-engineering process. Exercises, guidelines, tips, advice, examples, scripts, and offline and online resources provide you with all you need, to learn what works and why, and how to apply it to your own situation, irrespective of the economy. Step-by-step you learn how to:1. Determine your personal and job values—what you really want in a job to match your expertise and experience and satisfy your needs and desires.2. Research the job, company’s status, accomplishments, and needs so you can show how your bottom-line results’ track record can help solve their problems.3. Create job-targeted r�sum�s and alternative cover letters to show decision makers how you specifically meet their company expectations. 4. Ace your interview, what to ask, how to answer, what to do and not do, and exactly how to do it.5. Handle employment testing, the types of tests, and how to appear as the most “desirable job candidate.” 6. Respond when the job is offered, what to consider, do and not do, and when so that you can get the best deal possible … and so much more.

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