What to Wear and Why: Your Guilt-Free Guide to Sustainable Fashion

It's time to rethink what clothes we buy, wear, and toss out, knowing that we can have a positive environmental impact while still looking good and dressing well.

Reportedly, the clothing industry produces 80 billion garments a year, employs 15 percent of the world's population, exploits labor, and seriously pollutes the environment. However, we as consumers have the power to make a difference with the clothing choices we make. In What to Wear and Why, top fashion writer turned sustainability activist Tiffanie Darke sheds light on the unsustainable practices and immense environmental impact of the fashion industry and presents a compelling argument for why transformative change is urgently needed.

Drawing on her extensive fashion experience and expertise, Darke offers practical guidance on how we as consumers can make a difference in the industry's environmental impact. What to Wear and Why also celebrates those who are already doing so, from environmental activists to sustainable fashion pioneers, giving us examples of how fashion sustainability can work in the real world.

Whether you're a fashionista who cares passionately about sustainability, an environmental advocate seeking to learn more about the impact of fashion, or simply someone who wants to be a part of the change, What to Wear and Why is your go-to guide to a more sustainable future.

Tiffanie Darke has spent her career in fashion as an editor, journalist, author, creative director, brand strategist, campaigner, and, most recently, shopkeeper. She has worked for the Daily Telegraph, the Express, and Sunday Times Style and was editor in chief of Harrods. She is an alumna of the University of Cambridge Institute for Sustainability Leadership and a member of the Oxford University Climate Action Network. She works with more than seventy fashion brands on sustainability and is based in London.