What Makes Winning Brands Different?: The Hidden Method Behind the World's Most Successful Brands (J-B Ed: Test Prep)

Buchholz, Andreas

ISBN 10: 0471720259 / ISBN 13: 9780471720256

Published by Wiley, 2000

About this Item

This work analyzes over 1000 winning brands in the food, non-food, consumer goods, investment goods, and service industries, which have led to the development of 27 Growth Codes that form a blueprint for brand growth. Num Pages: 238 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 19. Weight in Grams: 472. . 2000. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780471720256

Bibliographic Details

• Title: What Makes Winning Brands Different?: The Hidden Method Behind the World's Most Successful Brands (J-B Ed: Test Prep)
• Publisher: Wiley
• Publication Date: 2000
• Language: English
• ISBN 10: 0471720259
• ISBN 13: 9780471720256
• Binding: Hardcover
• Condition: New

About this title

Synopsis

This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strategies and psychological approaches which made them successful and combine them into a proven program for readers to apply to their own brands. The result is a practical toolkit featuring 60 precise techniques which systematically help to build winning brands, achieve growth and solve any brand problem.

* Provides the first ever complete analysis of successful brands to discover what has really driven their success. Enables readers to build for the first time on this global branding experience.
* Identifies the 'growth codes' consistently applied by successful brands, and isolates them to create a global standard tool that anyone can apply them to sell more product at minimum risk.
* Based on a six-year study of 1,045 extremely successful brands from all over the world. Includes international case examples from Nestlé, Siemens, Procter and Gamble and many more.
* Formerly at Procter & Gamble, the authors are among Europe's leading marketers. They run their own agency and have been selected as marketers for the world's first virtual agency.

About the Author

Andreas Buchholz (born in 1963) and Wolfram Wördemann (born in 1965) started their business career at Procter & Gamble, marketing Vicks, Pampers etc. In 1994, Buchholz & Wördemann founded their own advertising agency which, in 1999, merged with White Lion International (Krefeld, Germany), Europe's leading discount agency. Their mission, is to deliver more marketing effectiveness at rates up to 50% more competitive vs. traditional agencies. Today, Buchholz & Wördemann are on the board of White Lion, work as consultants to international corporations and hold seminars and workshops on their new blw method. If you want to get in touch. www.white-lion.de or call + 49 (0) 6172 66 40 50