Do What Works: The B2B Ads Handbook

“I considered myself a Meta expert and pretty solid at Google. LinkedIn has always been my weak spot but you are literally telling me what to do, where to click, etc... it's incredible. Within 10 pages I knew I was going to make this required reading for everyone on my team. Having just finished, I now have at least 10 new ideas I absolutely must test. The LinkedIn and creative sections will be hugely impactful to the program we run here.”

Molly McCarty, Growth Marketing Lead at NextDoor

Do What Works: The B2B Ads Handbook contains lessons learnt from spending over $150m on ROI-focused digital B2B advertising over the course of a decade.

You’re going to learn the same B2B best practices that top companies use for:

• High level strategy and channel planning.
• The levers of B2B ads - Creative, Audience, Offer, and Conversion Events.
• Channel level tactics - how to get LinkedIn, Meta and Google ads to work.
• Bonus appendices full of ad examples and visualizations.

"This book is an incredible guide to executing B2B advertising. Instead of chasing every new trend, it focuses on proven strategies and tactics that deliver results. It’s a must-read for any marketing leader and a valuable educational resource for in-house marketing teams, offering clear insight into the fundamentals of B2B advertising and best practices in action."

Tatiana Morozova, Head of Demand Generation at Atlassian