What Do You Mean I Can't Write?: A Practical Guide to Business Writing for Agency Account Managers

Norm MacMaster

ISBN 10: 1887229299 / ISBN 13: 9781887229296

Published by Copy Workshop, 2007

About this Item

66 pages. 8.70x6.00x0.30 inches. In Stock.

Seller Inventory # 1887229299

Bibliographic Details

• Title: What Do You Mean I Can't Write?: A Practical Guide to Business Writing for Agency Account Managers
• Publisher: Copy Workshop
• Publication Date: 2007
• Language: English
• ISBN 10: 1887229299
• ISBN 13: 9781887229296
• Binding: Paperback
• Condition: Brand New
• Weight: 0.14 kilograms

About this title

Synopsis

Years ago, top ad agency executive Norm Macmaster wrote a guide for beginning account executives. It became legendary - with copies handed down from generation to generation. With the author’ s permission, we bring this underground classic to light - clear and practical, it provides beginners with the information they need to do the job.

About the Author

Norm MacMaster was a top executive at some of the world's best advertising agencies: Oglivy & Mather, Foote Cone & Belding, and J. Walter Thompson. He was a member of JWT's Board of Directors and served on their Wolrldwide Executive Committee. He now enjoys the slowerpaced world of sailing and cruising in the Northeast and the Caribbean.