Timing is everything. Whether we are making strategic business decisions or the smallest personal choice, we must decide not only what to do, but when to do it. Act too early―or too late―and the results can be disastrous. Based on a 20-year investigation into more than 2,000 timing issues and errors, When presents a single and practical approach for dealing with timing in life and business. Good timing, Albert argues, is not just a matter of luck, intuition, or past experience―all of which may be unreliable―but a skill. He describes that skill and details the tools and methods needed to conduct a successful timing analysis.

The book is the first to offer an efficient and comprehensive way to think through any timing issue
Filled with dozens of lively stories illustrating good and bad timing in all walks of life―business, warfare, medicine, sports, entertainment and the arts
Written by Stuart Albert, one of the foremost timing experts in the world and developer of the first practical, research-based method for turning the skill of timing into a competitive advantage

Engaging and counterintuitive, When will show everyone, regardless of the work they do, or the life they live, that "it's all in the timing."

About the Author

Stuart Albert is one of the foremost timing experts in the world. He is professor at the University of Minnesota’s Carlson School of Management and has been a visiting scholar at Harvard and at M.I.T. The developer of a practical, research-based method for managing timing in business, Albert has worked with small and medium-sized companies, as well as large multi-nationals, to help executives better decide and manage issues of timing. His patent on the interpretation of movement in time was featured in the New York Times.

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