When Black & White Make Green: The Next Evolution in Business & Race

Gravely II PH.D., Melvin J

ISBN 10: 0965619486 / ISBN 13: 9780965619486

Published by Institute for Entrepreneurial Th, 2003

About this Item

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Bibliographic Details

• Title: When Black & White Make Green: The Next Evolution in Business & Race
• Publisher: Institute for Entrepreneurial Th
• Publication Date: 2003
• Language: English
• ISBN 10: 0965619486
• ISBN 13: 9780965619486
• Binding: hardcover
• Condition: Very Good

About this title

Synopsis

This compelling business parable is an entertaining and enlightening story about the next evolution in business and race. The content is full of new strategies and breakthrough thinking sure to help business leaders recognize the promise of supplier diversity and economic inclusion. The concepts and ideas in When Black and White Make Green are driven by actual research led by Dr. Gravely. This is a must read for anyone who wants to stay on top of the competitive imperatives of our increasingly diverse world.

When Black and White Make Green, answers the questions that are on everyone's mind but are too often too sensitive to ask:

- Why does access to markets and capital not equal success?

- Why do we keep investing more and getting less in return for our efforts?

- Why won't what we are doing now ever get us the results we expect?

- Why do corporate spending levels with minority businesses really not matter?

- Why is it imperative there be a significant minority business community?

- What do we do next in supplier diversity?

About the Author

Dr. Melvin Gravely is breaking new ground in supplier diversity initiatives with his groundbreaking new book, When Black and White Make Green. Mel introduces market-driven ways to rethink, restructure and re-measure minority procurement to create the desired economic impact for corporations, minority businesses, and their communities.

Dr. Gravely is the founder of the Institute for Entrepreneurial Thinking, a think tank whose mission is to make entrepreneurship more accessible. He has helped hundreds of entrepreneurs strengthen and grow their businesses. As a co-founder and owner of a multi-million dollar engineering business, Dr. Gravely speaks and writes on various topics related to entrepreneurial thinking, small business development, marketing, and leadership. He has been featured in Black Enterprise Magazine, Ebony Magazine and is a popular contributor to Entrepreneur Magazine and American City Business Journals.

Dr. Gravely is the author of five other books including The Lost Art of Entrepreneurship.