Innovators have long recognised that constraints stimulate the process of creativity and innovation. When the box is the limit, creativity often comes to the surface organically as a natural solution. Restraints should never be a reason not to innovate. Often the contrary is true: restraints accelerate creativity, the driving force behind innovation.
When the Box is the Limit provides multiple inspiring examples from different industries and offers you a suite of 5 techniques. These techniques show step-by-step how to use natural or self-imposed constraints to the benefit of creativity and innovation. Put them to use with help of the downloadable tools on the interactive website accompanying the book.
Are you convinced that creativity plays a crucial role in the daily work environment, but are you also aware of the boundaries that take away the illusion of ‘the sky is the limit’? Turn the undeniable reality into a real creative advantage with When the Box is the Limit.

About the Author

Walter Vandervelde is an independent Business Creativity Expert and a pioneer Professor 'Idea & Innovation Management' at the Erasmus University College Brussels. With 30 years of experience in a variety of industries, and his urge to share that experience and knowledge with others, he is a prominent and enthusiastic speaker and trainer who encourages people to fully use their creativity to work on change and innovation.

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