When the Box is the Limit

Innovators have long recognised that constraints stimulate the process of creativity and innovation. When the box is the limit, creativity often comes to the surface organically as a natural solution. Restraints should never be a reason not to innovate. Often the contrary is true: restraints accelerate creativity, the driving force behind innovation.
When the Box is the Limit provides multiple inspiring examples from different industries and offers you a suite of 5 techniques. These techniques show step-by-step how to use natural or self-imposed constraints to the benefit of creativity and innovation. Put them to use with help of the downloadable tools on the interactive website accompanying the book.
Are you convinced that creativity plays a crucial role in the daily work environment, but are you also aware of the boundaries that take away the illusion of 'the sky is the limit'? Turn the undeniable reality into a real creative advantage with When the Box is the Limit.

Walter Vandervelde started his business right after finishing his studies in communication design. The one-man design studio quickly evolved into a valued communications agency with international clients in a mainly business-to-business environment. He is now one of the pioneer professors at a new study course called Idea & Innovation Management at the Erasmus University College Brussels. Besides his teaching activities he is now mainly an independent business creativity expert.