When Cultures Collide

Richard Lewis

ISBN 10: 147368482X / ISBN 13: 9781473684829

Published by N. Brealey Publishing Sep 2018, 2018

About this Item

Neuware -'An authoritative roadmap to navigating the world's economy.' The Wall Street JournalIn When Cultures Collide, Richard Lewis provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organise our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide.Discover penetrating insights into how different business cultures accord status, structure their organisations and view the role of the leader, alongside invaluable advice on global negotiation, sales and marketing. The book ranges from differences in etiquette and body language to new thinking in the area of international management and team-building in Europe and the USA, as well as covering challenging new geographical ground in other regions.By focusing on the cultural roots of national behaviour, both in society and business, we can foresee and calculate with a surprising degree of accuracy how others will react and respond to us. The book adds the often overlooked dimension of language - for example, how Japanese often react in a certain way because they are thinking in Japanese.When Cultures Collide gives you a greater understanding of what makes other people tick and enables managers to ensure that their policies and activities exploit cultural synergies and make the right appeal to their chosen market. 576 pp. Englisch.

Seller Inventory # 9781473684829

Bibliographic Details

• Title: When Cultures Collide
• Publisher: N. Brealey Publishing Sep 2018
• Publication Date: 2018
• Language: English
• ISBN 10: 147368482X
• ISBN 13: 9781473684829
• Binding: Taschenbuch
• Edition: 4th Edition
• Condition: Neu
• Dimensions: 245W x 190H x 44D millimeters 245 millimeters width by 190 millimeters height by 44 millimeters depth
• Weight: 910 grams

About this title

Synopsis

"An invaluable tool to help in planning practical strategies to work successfully across increasingly diverse business cultures. Riveting and thoroughly researched." - Daily Telegraph

A major new edition of the classic work that revolutionized the way business is conducted across cultures and around the globe. The fourth edition provides leaders and managers with practical strategies to embrace differences and successfully work across diverse business cultures.

Capturing the rising influence and the seismic changes throughout many regions of the world, cross-cultural expert and international businessman Richard Lewis has significantly broadened the scope of his seminal work on global business and communication. Thoroughly updated to include the latest political events and cultural changes, as well as covering nine new countries to complete Europe, broadening the scope of the book. Building on his LMR model, Lewis gives leaders and managers practical strategies to embrace differences and work successfully across increasingly diverse business cultures.

About the Author

Richard Lewis is the chairman of Richard Lewis Communications, an international institute of cross-cultural and language training with offices in over 30 countries. He founded the quarterly magazine Cross Culture and is heavily involved in the intercultural field, lecturing in countries from Finland to Hong Kong and working with companies as diverse as Fiat, IBM, Nokia, Andersen Consulting and Nestle. He lives near Winchester, and is one of Britain's foremost linguists, speaking 12 languages - and spent 5 years in Japan, where he was tutor to the Imperial Family.