When in Doubt, Make Applesauce!: Core Habits of the Masterful Public Relations Professional

As greater demands and expectations are placed on those who practice public relations, PR veteran and author Marc Whitt contends that we should advance ourselves to the ultimate level of professional skill and excellence: that of a masterful public relations professional. Achieving the masterful status in our profession should become our North Star – our guiding light, he writes. These individuals are the profession’s cream of the cream of the crop.

But those wishing to reach the masterful level must embrace and practice eight core habits, as Whitt details in his second book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional.

Marc C. Whitt has served nearly four decades in public relations, holding senior leadership and teaching positions at public and private colleges and universities in Kentucky and consulting numerous corporate and nonprofit organizations across the United States.
A Phi Kappa Phi, Marc is the author of the critically-acclaimed book 'PR Lessons Learned Along the Way' (Cherrymoon Media, 2020). Since its release, the book has been named a "recommended read" by PRCA, was the #1 new PR book release on Amazon (June 2020), and has received 10 editorial recognitions from BookAuthority, most notably: "Best New PR Books to Read in 2020, 2021 & 2022"; "100 Best PR Books of All Time"; and "Best PR Books for Beginners."
His second book, 'When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional,' also published by Cherrymoon Media, was released in November 2022, and became an instant Amazon #1 New Release in PR, and eventually was named an "Amazon Best Seller" in February 2023.
Marc and his wife, Jennifer, make their home in Richmond, Kentucky.