The authors advance a new theory of the firm that incorporates behavioural and economic theories with cognitive theory. The book makes a case for predicting strategic change in firms. Num Pages: 288 pages, numerous line figures. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 243 x 162 x 20. Weight in Grams: 529. . 2000. Hardback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: When Firms Change Direction
Publisher: Oxford University Press Inc
Publication Date: 2001
Language: English
ISBN 10: 0195136438
ISBN 13: 9780195136432
Binding: Hardcover
Condition: New

About this title

Synopsis

Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."

About the Author

Anne Sigismund Huff and James Oran Huff are both at the University of Colorado, Boulder. Pamela Barr is at Georgia State University.

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