When Sparks Fly: Igniting Creativity in Groups
Dorothy Leonard; Walter Swap
ISBN 10: 0875848656 ISBN 13: 9780875848655
Published by Harvard Business Review Press, 1999
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About this Item
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00108650384
Synopsis:
Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."
About the Author:
Dorothy Leonard is the William J. Abernathy Professor of Business Administration Emerita at Harvard Business School. Walter Swap is the former dean of The Colleges and professor of psychology at Tufts University.
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Bibliographic Details
Title: When Sparks Fly: Igniting Creativity in ...
Publisher: Harvard Business Review Press
Publication Date: 1999
Binding: Hardcover
Condition: Good