Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. Num Pages: 280 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 165 x 239 x 32. Weight in Grams: 620. . 2006. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Where Value Hides
Publisher: John Wiley and Sons Ltd
Publication Date: 2006
Language: English
ISBN 10: 0470009209
ISBN 13: 9780470009208
Binding: Hardcover
Condition: New

About this title

Synopsis

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.

About the Author

STUART E. JACKSON is a Vice President with L.E.K. Consulting, a global management consulting firm, and is Head of their Chicago office. Recently, he helped open the firm's first office in Japan. His clients have included Baxter, General Mills, GE, Shell, OfficeMax, Universal, and many other Fortune 500 companies. Jackson is a graduate of Emmanuel College, Cambridge University, and INSEAD business school.

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