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Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School all the basics in one chapter
* Outputting your work
* Finally the basics of layout, design, and visual communication for print and web in one easy to digest book!
* "Try This" sections in each chapter include fun, hands on activities to develop skills.
* The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.
About the Author: Rebecca Hagen taught public relations and design courses at the University of South Florida School of Mass Communications. She is currently the president and principal designer of Sky Lake Design Studio, a graphic design firm in Tampa, Florida.
Title: White Space is Not Your Enemy: A Beginner's ...
Publisher: CRC Press
Publication Date: 2013
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket
Edition: 2nd Edition