Who Is Afraid of Yin Jiulong?: Digging the Past to Design the Future

This illustrated book retraces the career of renowned and eclectic Chinese designer Yin Jiulong, featuring his prolific body of work spanning twenty years.

This is the first comprehensive monograph on Jiulong’s creations. Lavishly illustrated with 200 photographs and illustrations, this book provides complete documentation of the history, inspiration, and details of his eclectic career. Straddling graphic design, art, space and product design, and branding, Jiulong’s creative output mixes Chinese traditional aesthetics, sought after materials, and contemporary artworks. His work has been extensively published in important magazines and newspapers such as AD, Ideat, Elle Decoration, Vogue, Pattern, Life magazine, and Modern Weekly. It has also been exhibited in China, Japan, the Netherlands, and London, as well as at Museum Prinsehof Delft (Delft), Beijing Design Week, Design Shanghai, and Chengdu MoCA (Chengdu).

This volume offers beautifully photographed products and exhibition views of the designer’s charming artworks, while also featuring important projects made in collaboration with artists and fashion brands, including renowned Chinese artist Zhang Xiaogang, curator Lü Peng, and celebrated sneakers brand Feiyue.

Yin Jiulong was born in Dazhou, Sichuan Province, in 1975. He graduated from Chengdu University in 1996. In recent years, he started shifting from graphic design to space and product design, focusing on cultural design creative industries and brand marketing. In 2021 he founded the brand Material Imagination in Chengdu. Lü Peng, is an independent art historian, critic, and curator. He teaches at China Academy of Art, Sichuan Academy of Fine Arts, and Macau University of Science and Technology. He has published some of the most important Chinese artists’ monographs and the most complete volume on modern Chinese art history, A History of Art in 20th-century China. Bao Qian, an independent art critic, curator, and cultural planner, graduated from China Academy of Fine Arts. She has won the Chinese Contemporary Art Theory and Criticism National Prize multiple times.