Who Makes the Franchise?: Essays on Fandom and Wilderness Texts in Popular Media
Language: English
Published by McFarland Publishing, 2022
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 116.53
Quantity: 2 available
Add to basketItem description from seller
219 pages. 9.00x6.00x0.44 inches. In Stock.
Seller Inventory # x-1476684154
- Title
- Who Makes the Franchise?: Essays on Fandom and Wilderness Texts in Popular Media
- Author
- Knight, Rhonda (Editor)/ Quist, Donald (Editor)
- Publisher
- McFarland Publishing
- Publication year
- 2022
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1476684154
- ISBN 13
- 9781476684154
- Item weight
- 0.36 kilograms
Fans and the billion-dollar franchises in which they participate have together become powerful agents within popular culture. These franchises have launched avenues for fans to expand and influence the stories that they tell. This book examines those fan-driven narratives as "wilderness texts," in which fans use their platforms to create for themselves while also communicating their visions to the franchises, thus spurring innovation.
The essays in this collection look at how fans intervene in the production of mass media. Scholars analyze the negotiations between fan desires for both novelty and familiarity that franchises must maintain in order to achieve critical and commercial success. Applying varying theoretical approaches to discussions of fan responses to franchises, including Star Wars, Marvel, Godzilla, Firefly, The Terminator, Star Trek, DC, and The Muppets, these essays provide insight into the ever-changing relationships between fandom and transmedia storytelling.
"Synopsis" may belong to another edition of this title.
About the Author
Donald Quist teaches writing at the University of Missouri in Columbia and is on the faculty at the Alma College MFA in Writing Program.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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Legal entity name: Edward Bowditch Ltd
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Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
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Authorised representative: Mr. E. Bowditch
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