Who Sold My Brand: A guide to craft brands in India

India doesn’t buy like the West. It buys like a memory, a relationship, a promise.

Who Sold My Brand? is a storytelling-driven guide that unpacks the emotional, cultural, and strategic realities of selling in India—through the eyes of real customer personas across Mumbai’s tapris, Jaipur’s school colonies, Chennai’s filter coffee counters, and more.

Follow Pritha Vashishtha, a seasoned brand strategist on sabbatical from London, as she travels across India to reconnect with what truly moves Indian consumers. Each chapter introduces you to a new city, a unique persona, and a fresh marketing revelation—told through rich, emotional narratives and backed by brand case studies.

Whether you're:

• A foreign company trying to crack the Indian market

• A startup founder struggling with scale

• Or a marketer lost in dashboards and jargon

This book is your real-world playbook.

Learn why EMI sells dignity. Why QR codes are symbols of trust. Why brands win not by shouting louder—but by listening deeper. This isn’t a marketing textbook. It’s a map to the Indian customer’s heart.