Why Not? Is a collection of the most notable work of the British graphic design company Why Not Associates over the last ten years. Ranging from party political broadcasts for the Labour Party through postage stamps, to an installation design for a 300-metre typographic pavement set in stone and steel, as well as award-winning Booth-Clibborn titles such as Typography Now: The Next Wave and In Soccer Wonderland. Why Not? includes the rejected design ideas as well as those that were implemented, providing a superb examination of typographic experimentation and its fusion with photography. First time in paperback.

Has sold over 15,000 copies since publication.

Appeals to the student and general market alike

Why Not Associates are one of the UK's leading design groups and have won numerous design awards.

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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