Why We Buy: The Science of Sho. This item is unavailable.
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Language: English
Published by Simon & Schuster, 1999
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Hardcover
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Seller Inventory # 00100409442
- Title
- Why We Buy: The Science of Sho
- Author
- Underhill, Paco
- Publisher
- Simon & Schuster
- Publication year
- 1999
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0684849135
- ISBN 13
- 9780684849133
An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.
"Synopsis" may belong to another edition of this title.
About the Author
With clients ranging from McDonald's to Starbucks, Estée Lauder to Blockbuster and Citibank to Wells Fargo, Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek and lectures widely. He is based in New York City.
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