Why We Buy The Science Of Shop
Underhill, Paco
ISBN 10: 0684849143 ISBN 13: 9780684849140
Published by Simon & Schuster, 2000
Used
Soft cover
From
World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since December 20, 2007
This specific item is no longer available.
About this Item
Description:
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00047593607
Synopsis:
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:
- How a well-placed shopping basket can turn a small purchase into a significant sale
- What the "butt-brush factor" is and how it can make sales plummet
- How working women have altered the way supermarkets are designed
- How the "boomerang effect" makes product placement ever more challenging
- What kinds of signage and packaging turn browsers into buyers
For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime.
About the Author: Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Why We Buy The Science Of Shop
Publisher: Simon & Schuster
Publication Date: 2000
Binding: Soft cover
Condition: Good