Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Language: English
Published by Simon & Schuster, 2008
- Softcover
- Used
Condition: Used - Good
US$ 2.59
Quantity: 2 available
Add to basketItem description from seller
The corners are bent.
Seller Inventory # 2Y6RVK005D70_ns
- Title
- Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
- Author
- Underhill, Paco
- Publisher
- Simon & Schuster
- Publication year
- 2008
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1416595244
- ISBN 13
- 9781416595243
This enlightening edition includes new information on:
-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
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About the Author
"About the title" may belong to another edition of this title.
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