Why We Buy: The Science Of Shopping. This item is unavailable.
13,569 ratings by Goodreads
Language: English
Published by Simon & Schuster, 1999
- Hardcover
- Used
Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech
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Hardcover
Condition: Used - Good
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Seller Inventory # 0684849135-3-23875478
- Title
- Why We Buy: The Science Of Shopping
- Author
- Underhill, Paco
- Publisher
- Simon & Schuster
- Publication year
- 1999
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0684849135
- ISBN 13
- 9780684849133
- Item weight
- 20 ounces
- Dimensions
- 6x1x9
An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits, explaining why point-of-sale purchases are still the most significant, why Internet shopping will not replace the mall, how hardware stores are adapting to women's needs, and more. 75,000 first printing. Tour.
"Synopsis" may belong to another edition of this title.
About the Author
With clients ranging from McDonald's to Starbucks, Estée Lauder to Blockbuster and Citibank to Wells Fargo, Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek and lectures widely. He is based in New York City.
"About the title" may belong to another edition of this title.
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