Synopsis
It would be so much easier if they'd just pick up the phone and call you, wouldn't it? That's what Alan Berg hears from wedding and event pros around the world. However, in the real world you're more likely to get digital inquiries through email, our website contact form, text, live chat, social media messenging and WhatsApp, than through a phone call.
How can you create a rapport, continue the conversation they've already started, and in many cases even get the sale, without speaking with them on the phone, or in person? That's what Alan will answer for you in this book. He'll show you how to get them to reply quicker, and how you can convert those inquiries to appointments, whether live or virtual and even make sales, all through the same method with which they've reached out.
Alan will show you his 8 tips for converting wedding and event inquiries into sales. You'll see how using the right tone, energy and format, can make all the difference. And, he'll give you a few simple tips that will have them replying to messages that they currently ignore.
Lastly, there are real examples of conversations that wedding and event businesses, just like yours, have used to get appointments and sales, all without a phone call. And there's more bonus material in the book, and on Alan's site.
Want to know if this will work for you? Here's what other businesses have written after using Alan's techniques:
"In the past few weeks, I have already experienced positive results from utilizing some of the techniques Alan suggested."
"I am pleased to say we've been getting a lot more responsiveness to our inquiry emails since we changed the language."
"I immediately put the tips you gave into practice and am seeing more follow-up emails which will hopefully turn into more business."
About the Author
With more than 25 years in sales, marketing and sales management, Alan Berg has been called "The Leading International Expert on the Business of Weddings & Events". He's a Certified Speaking Professional(R), the highest earned designation conferred by the National Speakers Association and one earned by only 800 speakers worldwide. - Alan is a featured presenter every year at catersource, The Special Event, Wedding MBA, the Irish, Indian & Dubai Wedding Summits, the UK Wedding Conference, WEPP Cancun, Love Elevated Saint Lucia and other major industry conferences in North America and internationally (11 countries, and counting). He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales at The Knot (at the time the largest wedding website in the world), and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Education Guru for WeddingWire, the leading wedding technology company. He also speaks and consults for weddingsonline in Ireland, Dubai and India, as well as Guides For Brides in the UK, and dozens of venues, hotels, bridal shops, planners, entertainers and more. - For more information on Alan's website review and consulting and/or sales training services; to get a copy of his books, e-books, Audio MP3s and DVDs, or to have Alan speak for your company, group or association visit www.AlanBerg.com, or contact Alan via email, Alan@AlanBerg.com, or call 732.422.6362, international enquiries 001 732 422 6362. - Alan is the author of the books "If your website was an employee, would you fire it?", "Your Attitude for Success", both now in their 2nd editions in English and Spanish), the mini-book "Don't Paint The House", and his highly-acclaimed sales book "Shut Up and Sell More!" - Alan speaks to thousands of entrepreneurs and business professionals every year through webinars, live presentations and MP3 Audio programs. - For more information on Alan's website review and consulting and/or sales training services; to get a copy of his books, e-books, Audio MP3s and DVDs, or to have Alan speak for your company, group or association visit www.AlanBerg.com, or contact Alan via email, Alan@AlanBerg.com, or call 732.422.6362, international enquiries 001 732 422 6362. - "Bringing Alan in to talk to not only you, but your team will be one of the best investments you could make for your business, I can promise you that." Jorden Mahler, Briscoe Mahler, Richardson, TX - "Every time I speak with Alan Berg, I make money." David Grimm, Signature Talent, Reston, VA - "Alan Berg turned my sales team into a selling machine!" Robb DeSimone, Lake Pearl, Wrentham, MA - "Every chance I get to hear Alan speak about important topics that can impact my business I immediately register!" - George Confoey, CE Productions, Boston, MA - read more reviews
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