Why Choose This Book?: How We
Language: English
Published by Dutton Adult, 2006
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
US$ 4.18
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 00102528935
- Title
- Why Choose This Book?: How We
- Author
- Montague, Read
- Publisher
- Dutton Adult
- Publication year
- 2006
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0525949828
- ISBN 13
- 9780525949824
With a new perspective on the science of decision-making from the researcher at the center of the computational neuroscience revolution, Why Choose This Book? shows what the latest brain science reveals about the crucial events of everyday experienceÂthe choices we make. From how we decide what we consume to what kind of art we like, and even the romantic, ethical, and financial choices we make, Read Montague guides the reader through a new approach to the mind with an accessible style that is both entertaining and illuminating.
In taking apart the mindÂ's decision-making machinery, Montague first illustrates how our brains are like computers that are slow, small, fuzzy, and cheapÂand began with goals like food, water, and sex. Second, he reveals how simple goals like these then turn into ideas like beauty, love, and terror with a life of their own. Finally, he explains how a value system in our heads controls those ideas so we can make good decisionsÂand how that physical system can break down leading to bad decisions, addictions, mental illness, and even large economic disasters.
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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900 Knell Rd
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