Why do Consumers Use the Internet for Complaining to the Company?

Language: English

Published by Südwestdeutscher Verlag Für Hochschulschriften Aug 2015, 2015

3838107411 / 9783838107417

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Seller: Wegmann1855, Zwiesel, GermanyWegmann1855

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Neuware -Online complaining is said to be an efficient, convenient way of handling complaints for both customers and companies. Understanding why dissatisfied customers choose the Internet for complaining to the company supports practitioners in designing an effective online service recovery process as well as steering their customers¿ channel choice behaviour. Up to now, however, hardly any research has been conducted about online complaining. As a contribution to this field, the determinants of a customer¿s propensity to complain online are examined in this research project. Based on an extensive literature review and the findings of a comprehensive, tripartite qualitative study, a framework explaining why dissatisfied customers decide to complain online has been developed. In the expert interviews, the perspective of four customer care managers in the Swiss telecommunications industry and three scholars in the field of consumer complaining behaviour has been captured. The analysis of 126 complaints by letter and 135 online complaints adds unbiased data of complainants. Finally, seven interviews with online complainants provide insights into the customer perspective.

Seller Inventory # 9783838107417

Title
Why do Consumers Use the Internet for Complaining to the Company?
Author
Alexandra Daniela Zaugg
Publisher
Südwestdeutscher Verlag Für Hochschulschriften Aug 2015
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3838107411
ISBN 13
9783838107417
Item weight
911 grams
Dimensions
220x150x37 mm

Wegmann1855

Zwiesel, Germany

5-star seller

AbeBooks seller since June 2, 2022

Shipping rates from Germany to U.S.A.

Item9 to 30 business days8 to 14 business days
First itemUS$ 29.81US$ 37.85
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