Title: Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires
Publisher: Routledge
Publication Date: 2000
Language: English
ISBN 10: 0415220955
ISBN 13: 9780415220958
Binding: Hardcover
Condition: As New

About this title

Synopsis

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:

What is the nature of motives, goals, and desires that prompt consumption behaviours?
Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
How do consumers think and feel about their cravings?

Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.

About the Author

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

"About this title" may belong to another edition of this title.

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