The Why of Consumption

S. Ratneshwar, D. Mick, C. Huffman

ISBN 10: 0415220955 / ISBN 13: 9780415220958

Published by Routledge, 2000

About this Item

* Book cover near new, light shelf wear - pages clean, bright and unmarked; strip of correction tape on fly page spine like new. * No dust jacket with this book. * Proceeds benefit Friends of the Library. * "Honest and reliable service - every book hand-packaged with care.".

Seller Inventory # FOL0017

Bibliographic Details

• Title: The Why of Consumption
• Publisher: Routledge
• Publication Date: 2000
• Language: English
• ISBN 10: 0415220955
• ISBN 13: 9780415220958
• Binding: Hardcover
• Condition: Very Good
• Dust Jacket Condition: No Jacket
• Seller catalogs:
  • Social Sciences
  • Business, Economics & Law

About this title

Synopsis

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:

• What is the nature of motives, goals, and desires that prompt consumption behaviours?
• Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
• How do consumers think and feel about their cravings?

Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.

About the Author

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.