The Why of Consumption (Routledge Interpretive Marketing Research)
Huffman, Cynthia; Mick, David Glen; Ratneshwar, S.
Language: English
Published by Routledge, 2000
Series: Book 4 of 19 - Routledge Interpretive Marketing Research
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
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In English.
Seller Inventory # ria9780415316170_new
- Title
- The Why of Consumption (Routledge Interpretive Marketing Research)
- Author
- Huffman, Cynthia; Mick, David Glen; Ratneshwar, S.
- Publisher
- Routledge
- Publication year
- 2000
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415316170
- ISBN 13
- 9780415316170
- Item weight
- 650 grams
- Series
- Book 4 of 19: Routledge Interpretive Marketing Research
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:
- What is the nature of motives, goals, and desires that prompt consumption behaviours?
- Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
- How do consumers think and feel about their cravings?
Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
"Synopsis" may belong to another edition of this title.
About the Author
S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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