The Why Engine CEO Edition
Language: English
Publication date: 2014
- Hardcover
- Used
Hardcover
Condition: Used - Very good
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- Title
- The Why Engine CEO Edition
- Author
- Dr. Gary Sanchez,Ridgely Goldsborough,,Mike Sparkman,David Kirwan,Hubert Lee
- Publication year
- 2014
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0991071220
- ISBN 13
- 9780991071227
You will discover how Zappos and Google have created a culture unlike any of their competitors—and the step-by-step process to build a powerful cause in your business. We will help you discover your WHY. We will show you how to create messaging around it so that you attract those who believe what you believe. We will breathe life into your cause and ignite your culture. We will analyze your Employee and Customer Journeys, and share ways to build inspiration into both. This book is not about philosophy. It’s about tools—business tools that you can use immediately to improve your organization both internally and externally.
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