Why Flip a Coin? : The Art & Science of Good Decisions

"It is rare to come across a book that can truly be called fascinating, but here is one."-New Scientist

Why Flip a Coin?

What's the best way to choose the right spouse? . . . How can I increase my chances of winning the office football pool? . . . By what process should I choose a candidate in the Senate race? . . . Could I possibly make more money playing poker instead of the stock market?

Using examples gleaned from everyday life, noted physicist H. W. Lewis explains what science has discovered about the rules that govern good-and not-so-good-decision making. Full of provocative insights into human psychology and behavior, Why Flip a Coin? will leave you laughing-even as you're learning.

"Should you read this book or not? If you don't read it you will surely miss out on Lewis's flinty wit and sharp sense of irony. The choice is clear. You needn't even flip a coin."-The Sciences

"Lighthearted but far from flippant."-Amazon.com (Science Editor's Recommended Book)

H. W. LEWIS is Professor of Physics, Emeritus at the University of California, Santa Barbara. He received the American Institute of Physics Science Writing Award for his book Technological Risk. He has served on a number of national science advisory committees, including the Defense Science Board and the President's Nuclear Safety Oversight Committee.