Why They Follow: Lessons in Church Communication from That One Lost Sheep

Americans are drifting away from the Church in record numbers. At the heart of this crisis is a failure in communication. With over ten years of experience working with over ten thousand churches as the founder of Flocknote, Matthew Warner offers church leaders a practical guide to leading their flock somewhere truly meaningful—no matter their church role! You’ll learn:  

▪ Why some people listen and others don’t  

▪ How to get them to open (and respond to) your messages  

▪ Why most church websites and apps don’t work  

▪ How to ask for money (and why it should be fun)  

▪ Mistakes most church leaders make  

▪ Why people should even follow you in the first place  

▪ Where to find the time for all of this  

▪ And so much more! 

Matthew Warner is the founder of Flocknote, an innovative communication and all-in-one software solution helping over ten thousand churches and dioceses better connect with their flocks. He’s on a mission to help the Church communicate better, spending the last twenty years on pastoral councils, leading ministries, traveling all over the country speaking to thousands of church leaders, podcasting, blogging, writing books, and creating innovative media projects that have engaged countless people. He writes at BacktotheHome.com and is the author of Messy & Foolish: How to Make a Mess, Be a Fool, and Evangelize the World. He, his wife, and their six children hang their hats in Texas.