- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
US$ 5.75
Quantity: 2 available
Add to basketSeller Inventory # 00109714382
- Title
- Why Fonts Matter
- Author
- Sarah Hyndman
- Publisher
- Gingko Press
- Publication year
- 2016
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1584236310
- ISBN 13
- 9781584236313
Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users' personalities.
Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndman's 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists.
"Synopsis" may belong to another edition of this title.
About the Author
Hyndman's research into typefaces as cultural codes has been co-published with Professor Charles Spence of the University of Oxford. She quantifies how audiences respond to typefaces through live experiments, surveys and interviews. Her research is self-initiated, self-funded and her goal is to show how typography can create positive change in the world.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
Shipping rates within U.S.A.
| Item | 4 to 12 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 10.95 |
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Store description
Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
Seller's business information
SBYB, Inc.
900 Knell Rd
Montgomery, IL U.S.A. 60538
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