Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

A prolific author, Tim has coauthored numerous books on loyalty and service: Loyalty Myths, The Customer Delight Principle, Service Marketing and Return on Quality.

Tim is also an acclaimed scientific researcher, having won numerous awards for his research. He is one of only a very small number of scientific researchers to have twice won best paper from the Journal of Marketing, the most prestigious scientific journal all of management and economics (as measured by the citation index).

Residence: Wayne, NJ

Lerzan Aksoy is an acclaimed expert in the science of loyalty management. She is Associate Professor of Marketing at Fordham University, New York, NY

Lerzan has coauthored and co-edited several books on loyalty and service: Loyalty Myths, Customer Lifetime Value and Profit Maximization Through Customer Relationship Marketing.

Keiningham and Aksoy have written and coauthored eight books on loyalty and service. Previous to Why Loyalty Matters, they coauthored Loyalty Myths, which was ranked as the Number 4 best business book of 2006 by The Globe and Mail newspaper (Toronto, Canada), one of the 30 best business books of 2006 by Soundview Executive Book Summaries, and was a 2007 finalist for the Berry-AMA Book Prize for Best Book in Marketing.

Their groundbreaking research on the importance of loyalty has received over a dozen prestigious scientific awards. For their research together, they have been awarded:

*Marketing Science Institute / H. Paul Root Award from the Journal of Marketing for the article judged to represent "the most significant contribution to the advancement of the practice of marketing."
*Citations of Excellence "Top 50" Award (top 50 management papers of approximately 20,000 papers reviewed that year) from Emerald Management Reviews.
*Outstanding Paper Award (best paper) from the journal Managing Service Quality two years in a row (2007 and 2008).

Internationally renowned seminar leaders and speakers, consultants, and authors, Keiningham and Aksoy are seasoned media veterans and widely sought presenters who frequently address professional audiences around the world.

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Luke Williams is a Senior Project Manager at Ipsos Loyalty, where he leads the day-to-day activity of large-scale, international loyalty engagements for the firm.