For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We’ve been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we’ve been told that all this is good.
But it’s not good.
Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential.
Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn’t and how to unlock its power in your personal and professional life.
Why Loyalty Matters includes one-user access to LoyaltyAdvisor.com, the ultimate loyalty assessment tool.
The LoyaltyAdvisor is the product of a global, comprehensive research effort to identify the loyalties most important to our success and happiness.
On the reverse side of the book jacket is a scratch-off sticker that reveals a unique identification code that allows readers access to LoyaltyAdvisor. This Web-based interview analyzes loyalty across multiple dimensions proven to link to happiness, and benchmarks your relationship style and loyalty level vis-à-vis the top 15% of individuals in life satisfaction. Even more, LoyaltyAdvisor allows your friends and associates to assess your loyalty, providing you with objective, confidential third party feedback.
The LoyaltyAdvisor assessment will provide you with a critical guide to building deeper, truer loyalties in every area of your life.
Tim Keiningham is a world-renowned authority in the field of loyalty measurement and management. He is Chief Strategy Officer and Executive Vice President for Ipsos Loyalty, one of the world's largest research organizations.
A prolific author, Tim has coauthored numerous books on loyalty and service: Loyalty Myths, The Customer Delight Principle, Service Marketing and Return on Quality.
Tim is also an acclaimed scientific researcher, having won numerous awards for his research. He is one of only a very small number of scientific researchers to have twice won best paper from the Journal of Marketing, the most prestigious scientific journal all of management and economics (as measured by the citation index).
Residence: Wayne, NJ
Lerzan Aksoy is an acclaimed expert in the science of loyalty management. She is Associate Professor of Marketing at Fordham University, New York, NY
Lerzan has coauthored and co-edited several books on loyalty and service: Loyalty Myths, Customer Lifetime Value and Profit Maximization Through Customer Relationship Marketing.
Timothy Keiningham and Lerzan Aksoy are two of the world's most highly acclaimed loyalty experts. Tim is global chief strategy officer at Ipsos Loyalty, one of the world's largest market research firms. Lerzan is associate professor at Fordham University in New York City.
Keiningham and Aksoy have written and coauthored eight books on loyalty and service. Previous to Why Loyalty Matters, they coauthored Loyalty Myths, which was ranked as the Number 4 best business book of 2006 by The Globe and Mail newspaper (Toronto, Canada), one of the 30 best business books of 2006 by Soundview Executive Book Summaries, and was a 2007 finalist for the Berry-AMA Book Prize for Best Book in Marketing.
Their groundbreaking research on the importance of loyalty has received over a dozen prestigious scientific awards. For their research together, they have been awarded:
*Marketing Science Institute / H. Paul Root Award from the Journal of Marketing for the article judged to represent "the most significant contribution to the advancement of the practice of marketing."
*Citations of Excellence "Top 50" Award (top 50 management papers of approximately 20,000 papers reviewed that year) from Emerald Management Reviews.
*Outstanding Paper Award (best paper) from the journal Managing Service Quality two years in a row (2007 and 2008).
Internationally renowned seminar leaders and speakers, consultants, and authors, Keiningham and Aksoy are seasoned media veterans and widely sought presenters who frequently address professional audiences around the world.
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Luke Williams is a Senior Project Manager at Ipsos Loyalty, where he leads the day-to-day activity of large-scale, international loyalty engagements for the firm.
