Title: Why Mexicans Don't Drink Molson: Rescuing Canadian Business From the Suds of Global Obscurity
Publisher: Douglas & McIntyre Ltd
Publication Date: 2007
Language: English
ISBN 10: 1553652258
ISBN 13: 9781553652250
Binding: Hardcover
Condition: New

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Synopsis

Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country�s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada�s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada�s global success and the perils of continued complacency.

A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don�t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation�s previously underestimated assets and abilities.

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