Why Don't Rabbits Rule The World?

A new smart-thinking series that applies complex mathematical ideas to everyday scenarios.

Have you ever wondered why, despite their adorable exterior, rabbits haven't taken over the world?

Are you struggling to land a date? Or bend a free kick like Beckham?

These questions - though frustrating and sometimes absurd - are more than just matters of bad luck. They're puzzles that mathematics can help solve.

Yes, math. But don't worry - it's not just for splitting the bill at dinner. Mathematics permeates every aspect of our world in ways we rarely notice.

Written by esteemed mathematicians Ben Sparks and Dr. Katie Steckles, Why Don't Rabbits Rule the World? explores how numbers, probability, and mathematical theories can answer life's most head-scratching questions.

From the unseen mathematical principles behind online dating to the logic behind nature's oddities, this book reveals how numbers offer unexpected insights into even the most seemingly unexplainable parts of life.

Ben Sparks is a mathematician, musician, and public speaker who delivers math talks and workshops worldwide. He works part-time with the Advanced Maths Support Programme (AMSP) and the University of Bath. He has co-authored A-level Further Mathematics textbooks and popular math books like 100 Ideas in 100 Words for the Science Museum. As a presenter and content creator, Ben has contributed to popular educational platforms such as Numberphile (4.55M subscribers) and The Naked Scientists (33.6K subscribers), where his videos have been watched over 16 million times.

Dr Katie Steckles (Author)
Dr. Katie Steckles is a mathematician and prominent science communicator. She delivers math talks, workshops, and events, and regularly appears on platforms like YouTube, TV (including the BBC, Channel 4 and the Discovery Channel in the US), as well as BBC radio. Katie has written for New Scientist magazine and has co-authored books such as The Math of a Milkshake and Short Cut Maths. In 2016, she won the Joshua Phillips Award for Innovation in Science Engagement and was the London Mathematical Society's popular math lecturer in 2018.