A radical reexamination of memory, by the pioneering neuroscientist and internationally-renowned memory researcher.

We talk about memory as a record of the past, but here’s a surprising twist: we aren’t supposed to remember everything. In fact, we’re designed to forget. Over the course of twenty-five years, Charan Ranganath has studied the flawed, incomplete and purposefully inaccurate nature of memory to find that our brains haven’t evolved to keep a comprehensive record of events, but to extract the information needed to guide our futures.

Using fascinating case studies and testimonies, Why We Remember unveils the principles behind what and why we forget and shines new light on the silent, pervasive influence of memory on how we learn, heal and make decisions. By examining the role that attention, intention, imagination and emotion play in the storing of memories, it provides a vital user’s guide to remembering what we hold most dear.

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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Order quantity	7 to 12 business days	5 to 9 business days
First item	US$ 7.63	US$ 12.27

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