Title: Why Smart People Do Dumb Things (The Greatest Business Blunders - How They Heppened, and How They Could Have Been Prevented)
Publisher: MJF Books
Publication Date: 2008
Language: English
ISBN 10: 1567319548
ISBN 13: 9781567319545
Binding: Hardcover
Condition: new

About this title

Synopsis

Culled from business headlines and corporate files, Why Smart People Do Dumb Things is an in-depth examination of the ultimate in boardroom breakdown--a postmortem of the mega-mistakes made by highly regarded leaders in business and public life. From the "New Coke" debacle to the poor subscription showing of the Olympic Triple-cast to the swirling controversy of Whitewater, Feinberg describes how strong minds can misuse their power, and why bright people often seize upon--and advocate brilliantly--ideas that others recognize as ridiculous.

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