Why Strategic Planning Doesn't Work: And How To Make Sure It Does

The methodology for generating high-level course plotting A handbook for organizations serious about the effectiveness of strategic planning in their companies.

Prior to devoting his talents to catalyzing strategic plotting as Managing Partner of ADG Strategy Catalysts, Charles Cherry served in CEO and other senior management roles in high-tech, industrial, and consumer product companies. He was President of Universal Laboratories and Executive Vice President at Hooker-American. For the Columbian Group he was President of Coradi AG in Europe. Earlier in his career he advanced through a variety of marketing and division management assignments at Fairchild and Sybron. Mr. Cherry has worked with companies in diverse fields, in both the U.S. and Europe, among them: energy and access control systems; fasteners; telecommunications; medical instrumentation; computer components, peripherals and software; precision mechanical components; laser optics; rate analysis services; engineering services; gas detection analyzers; military avionics; lubricants; chemical specialties and specialty chemicals, ceramic materials; silicon wafers; beauty salons; retailers; advanced materials; financial services; distributors; franchises; coatings; appliances; publishing; private and university research; not-for-profit area development; boating equipment construction; chromatography; high-temperature furnaces; writing and marking instruments; freight forwarding; mass spectrometers; industrial refrigeration equipment; process controls; hospitality services, machine tools. (The key issues extant in some of these at the time of Mr. Cherry's engagement are noted in D. next.) Some key roles Mr. Cherry has played have been in the conception and development of product firsts, in the negotiation of exclusive arrangements with foreign governments, and in overseeing the licensing and set-up of manufacturing in Europe and Latin America. His real world experiences include start-ups, turnarounds and substantial wins. Cherry has served on the boards of directors of several companies and is a frequent speaker and published author. He studied Industrial Administration at Yale's School of Engineering and did his graduate work at Columbia.