Title: Why TV Is Not Our Fault: Television Programming, Viewers, and Who's Really in
Publisher: Rowman & Littlefield
Publication Date: 2005
Language: English
ISBN 10: 0742524868
ISBN 13: 9780742524866
Binding: Soft cover
Condition: New

About this title

Synopsis

This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, we as viewers are _responsible_ for the existence of shows like Fear Factor and yet another Survivor. In fact, Meehan explains, viewers exert no demand in the market. She also counters the idea that TV programs reflect our culture directly. Introducing us to the political economy of television, Meehan covers programming, corporate strategies, advertising, network _competition,_ and organizations that seek more industry accountability. She tells us why TV isn't our fault_and who's really to blame.

About the Author

Eileen R. Meehan is the Lemuel Heidel Brown Chair in Media and Political Economy at the Manship School of Mass Communication at Louisiana State University.

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