Title: Why Not? : How to Use Everyday Ingenuity to Solve Problems Big and Small
Publisher: Harvard Business Review Press
Publication Date: 2004
Language: English
ISBN 10: 1591396816
ISBN 13: 9781591396819
Binding: Soft cover
Condition: Very Good
Weight: 0.706 pounds

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Offers guidelines for brainstorming and problem solving in order to solve new problems with existing solutions and to generate new solutions for existing problems.

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Nalebuff, who was co-author of the bestselling book Coopetition, teaches game theory at Yale University, and Ayres teaches law at Yale. They’ve devoted their entire careers to studying and solving problems, and they’ve come up with a simple, proven method for “thinking outside the box.”

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