Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small

Nalebuff, Barry; Ayres, Ian

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ISBN 10: 1422104346 ISBN 13: 9781422104347
Published by Harvard Business Review Press, 2006
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Synopsis:

Why Not? is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no.

Illustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?

About the Author:

Barry Nalebuff is the Milton Steinbach Professor of Economics at Yale School of Management. Ian Ayres is the William K. Townsend Professor of Law at Yale Law School.

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Bibliographic Details

Title: Why Not?: How to Use Everyday Ingenuity to ...
Publisher: Harvard Business Review Press
Publication Date: 2006
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket

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