Why Not?: How To Use Everyday Ingenuity To Solve Problems Big And Small

Barry J. Nalebuff,Ian Ayres

ISBN 10: 1591396816 / ISBN 13: 9781591396819

Published by Harvard Business School Pr, 2004

About this Item

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Bibliographic Details

• Title: Why Not?: How To Use Everyday Ingenuity To Solve Problems Big And Small
• Publisher: Harvard Business School Pr
• Publication Date: 2004
• Language: English
• ISBN 10: 1591396816
• ISBN 13: 9781591396819
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Offers guidelines for brainstorming and problem solving in order to solve new problems with existing solutions and to generate new solutions for existing problems.

About the Author

Nalebuff, who was co-author of the bestselling book Coopetition, teaches game theory at Yale University, and Ayres teaches law at Yale. They’ve devoted their entire careers to studying and solving problems, and they’ve come up with a simple, proven method for “thinking outside the box.”