Today's editorial page writers and editors face new
challenges. This book shows how they can meet those challengesand
become successful opinion writers in a changing world. It explores the
social and political importance of editorials. It discusses the
knowledge and skills editorial writers need to produce stimulating
editorial pages, deal with publishers and news staffs, and avoid
conflicts of interest. And it provides step-by-step guidelines for
writing effective editorials.
Now in its third edition, The Why, Who and How of the Editorial Page
has been thoroughly updated to reflect current issues and provide even
more writing instruction and examples.
FEATURES OF THE THIRD EDITION
-- provides expanded instruction on specific kinds of editorials (Chapters 13 and 14) and other kinds of opinion writing (Chapter 16)
-- explores current issues, trends, and controversiessuch as group and corporate ownership, the rise of the Internet, and civic/public journalismand how they affect editorial writers and editors
-- provides additional instruction on writing opinion columns, cultural reviews, and broadcast editorials
-- incorporates current theory and research on persuasion and the mass media
-- illustrates principles generously with current editorials and excerpts, including more than 80 full length editorialsmany new to this edition
Kenneth Rystrom has spent 20 years in the newspaper
business and 20 years teaching journalism. He wrote and edited
editorials on the Register in Des Moines, Iowa, and the Columbian in
Vancouver, Wash. He taught at Washington State University, University
of Redlands and Virginia Polytechnic Institute and State
University. He received a bachelor's degree from the University of
NebraskaLincoln, a master's degree from the University of
CaliforniaBerkeley and a Ph.D. from the University of Southern
California.
Rystrom has been recognized for his contributions to journalism,
journalism education and scholarship. For his contributions to
journalism and journalism education, he was awarded a life membership
in the National Conference of Editorial Writers, an organization for
which he also served as president. For his scholarly work in
journalism, he has four times received the Henry M. Grady Award. Upon
his retirement, he was awarded professor-emeritus status at VPI&SU. He
is now living in Florence, Ore.
