Wikinomics: How Mass Collaboration Changes Everything

Tapscott, Don; Williams, Anthony D.

ISBN 10: 1591843677 / ISBN 13: 9781591843672

Published by Penguin Publishing Group (edition Expanded), 2010

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 1591843677-7-1-13

Bibliographic Details

• Title: Wikinomics: How Mass Collaboration Changes Everything
• Publisher: Penguin Publishing Group (edition Expanded)
• Publication Date: 2010
• Language: English
• ISBN 10: 1591843677
• ISBN 13: 9781591843672
• Binding: Paperback
• Edition: Expanded.
• Condition: Fair

About this title

Synopsis

The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.

This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

About the Author

Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as The Wall Street Journal, The Financial Times, Harvard Business Review, The Globe and Mail and Forbes and appeared on national broadcast media around the world. Both live in Toronto.