Long-listed for FT Business Book 2017 The inside story of Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the worldUber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit. With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Bibliographic Details

Title: Wild Ride
Publisher: Penguin Books Ltd, United Kingdom, London
Publication Date: 2017
Language: English
ISBN 10: 0241278481
ISBN 13: 9780241278482
Binding: Paperback
Condition: Very Good
Weight: 340 grams

About this title

Synopsis

Long-listed for FT Business Book 2017

The inside story of Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the world

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost.

In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit.

With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

About the Author

Adam Lashinsky is a reporter and assistant managing editor at Fortune, editorial director of the Fortune Brainstorm Tech conference, and a co-chair of Fortune Global Forum. He is also the author of the 2012 bestseller Inside Apple and a regular commentator on Fox News. He lives in San Francisco with his wife and daughter.

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