Will Burtin and the Display of Visual Knowledge

Amy J Vilz

ISBN 10: 1933360364 / ISBN 13: 9781933360362

Published by Rochester Institute Of Technology, Rit Press Jan 2008, 2008

About this Item

Neuware - A concise overview of the work of designer Will Burtin, focussing on his ability to visually express complex concepts in a sophisticated yet aesthetically pleasing manner.This book explores the work of Will Burtin (1908-1972), designer, visionary, and teacher. Whether in advertising, exhibits, magazines, or other print material, his constant goal was to provide the audience with optimum communication of the content. Burtin designed visual training manuals for gunners during World War II, served as art director of Fortune magazine, organized several ground-breaking design conferences, and worked as a design consultantfor the pharmaceutical giant Upjohn. Burtin had a unique ability to visually express complex concepts in a sophisticated yet aesthetically pleasing and accessible manner; this became the de ning characteristic of his work. This chapbook, as well as the materials found in the Will Burtin Collection in the Graphic Design Archives, can be studied to give meaningful understanding to Burtin's design process. R. ROGER REMMINGTON is the Massimo and Lella Vignelli Distinguished Professor of Design in the School of Design, Rochester Institute of Technology. He is the author of several books, including Design and Science-The Life and Career of Will Burtin, co-authored withRobert S. P. Fripp, and American Modernism: Graphic Design, 1920 to 1960.

Seller Inventory # 9781933360362

Bibliographic Details

• Title: Will Burtin and the Display of Visual Knowledge
• Publisher: Rochester Institute Of Technology, Rit Press Jan 2008
• Publication Date: 2008
• Language: English
• ISBN 10: 1933360364
• ISBN 13: 9781933360362
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 130W x 107H x 3D millimeters 130 millimeters width by 107 millimeters height by 3 millimeters depth
• Weight: 104 grams

About this title

Synopsis

The Graphic Design Archives Chapbook Series celebrates the achievements of key design pioneers whose work is collected in the Special Collections department of RIT Libraries. Will Burtin: The Display of Visual Knowledge explores the work of Will Burtin (1908–1972), designer, visionary, and teacher. Whether in advertising, exhibits, magazines, or other print material, his constant goal was to provide the audience with optimum communication of the content. Burtin designed visual training manuals for gunners during World War II, served as art director of Fortune magazine, organized several ground-breaking design conferences, and worked as a design consultant for the pharmaceutical giant Upjohn. Burtin had a unique ability to visually express complex concepts in a sophisticated yet aesthetically pleasing and accessible manner; this became the defining characteristic of his work. This chapbook, as well as the materials found in the Will Burtin Collection in the Graphic Design Archives, can be studied to give meaningful understanding to Burtin’s design process.

About the Author

R. Roger Remington is the Vignelli Distinguished Professor of Design Emeritus at Rochester Institute of Technology in Rochester, New York. He is an experienced teacher, scholar and author with critical interests in graphic design history, research, archiving and interpretation of historical documents.