Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign.

How to Win at B2B Email Marketing: A Guide to Achieving Success will guide readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing and analysis. It will provide insight, tactics, tips and takeaways that readers can implement to improve campaigns for their business.

How can you win at B2B email marketing? Read this book and learn:
- Why Email = Winning
- How to set and achieve goals
- How to collect, manage and grow a high quality, engaged, and responsive contact list
- Why B2B emails don t have to be boring
- How to create messaging that is relevant, personalized and actionable
- Why testing is key to winning
- How to get results that matter

Achieve success in B2B email marketing. Learn how to win by creating campaigns that get results!

About the Author

Holden-Bache currently serves as Director of Email Marketing at Enventys Partners. He oversees the email marketing strategy with the objective of meeting and exceeding internal and client marketing goals. Before Enventys Partners, Adam spent 19 years as CEO of Mass Transmit, an award-winning email marketing agency.

*MarCom Awards: Gold in "Marketing Publication | Book" category

*MarCom Awards: Honorable Mention in "Print Creativity | Design" category

*Axiom Business Book Awards: Gold in Business Reference category

"One of the best B2B Marketing books of all time" - BookAuthority

"About this title" may belong to another edition of this title.

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